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Job Design for a Multimedia Web Development Unit

Job Schema (Home)  | Organization Chart | Duties DistributionProcess


Business Manager | Business Developer | Sales Support
Production Manager | Administrative Assistant | Production Staff


Critical Success Factors and Threats

 

Production houses all have similar inputs and outputs, their points of differentiation are in the talent of their people and how effectively they apply well designed processes.

Inputs Processes Outputs
Staff
Sales
Client Requirements
Process Definitions

Process Management

Client Management

Design 

Development

Testing

 

Product
Client Relationship

 The critical success factors for these units are:

  • an efficient and effective development process

  • adequate skills applied to well documented processes

  • access to excellent skills sets to refine and develop productivity tools

  • sales processes that fully define client requirements

  • adequate management of client expectation

  • budget monitoring that allows full control and prediction of the amount of effort charged against completion of processes

  • estimating processes that become continuously more accurate

  • clients who are well organized and credit worthy

The measures of success differ from unit to unit, however the declared measure of success for WebDev Studios is profitability or return on investment for the University, its key financial backer.  

Other measures of success could be provision of jobs for students, creation of jobs for the principals, or opportunities for challenging, creative activities for the principals. These latter measures are not the critical measures for WebDev Studios, but they may be a by product of the creation of a profitable unit.

One of the ways to manage toward achievement of profit, is to monitor and mitigate the threats to that profit.

For WebDev Studios, the following threats  should be assessed, monitored and mitigated:

Process Area Threats
Sales

- customer expectations that are misaligned with unit capabilities

- low numbers of client contacts

- sales targeted at unprofitable work

Proposals

- poor estimates

- impractical functional design

- costing work below actual value

- accepting impossible deadlines

- proposing work that involves a large learning curve or acquisition of many specialist staff

Development

- poor execution of processes

- skills loss or mismatch of skills to assigned task

- increased scope of functionality without adjusted costings 

- expense blowout

- poor management of dependencies, creating a time overrun

- poor quality processes, templates and productivity tools.

 


Copyright © Joan L. James 2002